June 5, 2015
The Web and Music Online
The web is influencing more than just individuals. It is also influencing music artists in terms of how and what they produce. More people are consuming their music online and therefore artists are looking at embracing some of the new content that’s out there – as well as making custom content.
As an artist, you have to look at what people are looking at online and what they are intrigued by. If they are intrigued by certain videos and then you use an element from that video within your music, it can cause a viral sensation.
Vine, for example, is a website dedicated to video sharing. There are seamless loops in many of the videos, and there have been quite a few music artists who have decided to collaborate in order to loop and share their music as one track.
There are even non-musical trends that are being used by artists. These are web-based and are being incorporated into a lot of the productions. What goes viral on the web could potentially be used in a club by a DJ or incorporated within the track of an artist.
Songs created today need to be produced for and with the internet. The songs are becoming active participants within the culture of today. There are conversations being held across the internet using viral videos, sound clips, memes, and more. Whether it is musical or not, it can be used within a musical production.
Remember that not all music being produced is audio. The music itself of course is audio, but there are music videos that go along with them. This is all part of the production – and it is possible to use your music talents to bring some of the web trends to life. It could involve making a new soundtrack for a viral video or breathing life into a meme that has been passed around Facebook a million times over.
Everyone is figuring out how to produce music with and for the web. There are new platforms that allow for music to be created as well as shared. There are more collaborations as artists want to work with DJs to be able to blend several sounds together seamlessly. This is something to consider as you look to make your mark on the web. It may not be something you do alone. It could be best to involve several other artists to decide how you can create something together.
It’s all about how you interact with the web and how others are interacting with it. At the end of the day, you have to be true to yourself and make the kind of music that will make you happy. However, the web is a new medium, and many people are using it as their sole way of listening to music. It can be important to remember how the web is influencing people so that you can continue to produce music that will not only be heard, but enjoyed and loved.